• 1948 Prince Charles Britain, Prince of Wales

  

• 1779 Adam Gottlob Oehlenschlager Denmark, poet (National Poet 1849)

  

• 1904 Marya Mannes writer (The Reporter)
• 1908 Harrison E Salisbury journalist/writer (50th Anniv of Soviet Union)

  

Recently I wrote a letter with a proposition to sponsors about their financial support for some sport organizations. After they send my letter by direct mail, the beck calls were received with the first day!
What did I write?

Just remember that your letter will be read my human and not by computer, so the result more depends on used words then on subject of message. Sponsors get a numerous letters every day.
Why do they have to help you not another organization?

First of all make your text structured. It’s much easier for sponsor to agree or disagree with each definite point of letter.
Describe all advantaged of sponsorship – for example tell to sponsor why it is attractive to support your event or whatever.
E.g.

1. Sponsors receive loyal messages from mass-media
2. Good advertisement
3. Brand recognition and wider potential customers’ audience etc.
4. Great news for corporate press-release

Finishing your letter, do not forget to mention that the main reason to give money – is his (sponsor’s) kind heart and open soul, it is very important to make him thing in this way.

It works. I’ve checked.