Let’s imagine that you intend to advertise a service of online trading (earning money with financial markets through internet)

You have two aspects to consider and reflect in your message:

first is a characteristic of product and second is selling point.
These are two key basis of future ad text.
What is characteristic of online trading on financial markets?

1. Markets are open round o’clock
2. Personal online trading requires a small initial amount of money comparing investments into funds.
3. Prices move all the time, every minute
4. So, written above are characteristics which tell nothing to you client about advantages of service. Why?

Ok then tell me why should I care that markets work 24 hours?
Why is it important and perspective for me that prices move? Major mistakes of various texts are that it contains characteristics only. Characteristics don’t sell.
Selling point does.

What is selling point of first characteristic?

1. You can earn whenever you wish and able to spend time. Round o’clock! Earn day and night! (is it mo clear now?))
2. Try yourself with a minimal risk but huge potential! (it’s about 2nd point)
3. Every minute is your money! Just determine direction of price and take own profit.

You see, I gave you ready Ad text.
It’s a very simple template to create texts. Use it! Find selling moments in all you are writing about!

Here is a practice for you:
Put in comments your selling points (as much as possible) of the following products:

1. Invisible ink
2. Plastic watch
3. Perfume with a smell of fried fish! ))

Go on and I will check!