Hello my dear readers! I am back. Right after our traditional calendar we will talk about scenario of press conference. This is very important for any PR manager to prepare detailed scenario for event.
This day, 26th of November was born
(1731) William Cowper England, preromantic poet (His Task)
Well, first of all, to organize good and effective press conference you should write a press release about upcoming event (read my previous post “How to write press release”. You have to be sure that subject of press conference is newsworthy and interesting for mass media representatives. Otherwise nobody will come to listen to you.
What is scenario? It includes determination of time-limits and agenda.
During conference you should strictly control participants speech and follow your agenda. After registration all journalists which came to your event, the subject of conference might be announced and all participants are introduced to audience.
First part is introduction. Let your official representative talk about your company, it’s achievements and problems (if any) in this business sector.
Second part is crucial and much tell about subject of conference. In your scenario all speeches of each speakers must be written and followed.
Make a list of questions which journalists most probably will ask. You have to be ready to answer all of of them in a full and competent.
After general questions, be ready to give an interview to one of TV channel sor newspapers.
Check and control all articles which will be published after your press conference to estimate efficiency of conference you held.
Good luck to you and be professional!
