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How To Persuade People

Today I would like to touch upon a very acute theme – persuasion. Persuasion is about letting people to WANT to do what YOU want them to do. Sounds awful, yeah? But it’s true. The entire world lives like this since we face the results of persuasion every day: advertisement, fashion magazines, books … Pay [...]

Use short sentences in offer

To be able to convince somebody by your letter, it might be wrote and read easily.
Use short sentences. Leave empty space between them. Like this.
I often see a very dramatic mistake in my colleague’s letter. They merge all the text in one paragraph trying to build complicated sentences to make em seem smarter. [...]

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