This part is about formatting press release.

1. NEVER WRITE A PRESS RELEASE IN ALL UPPER CASE LETTERS. It is an ugly manner.

2. Word processor. Write your press release on a word processor instead of composing online. Writing online will not achieve best results. Take time to do it right. Write, print, proof read.

3. More than one paragraph. It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item.

4. Summary paragraph. Some distribution points only receive your headline, summary and a link to your press release. If you fail to include a summary paragraph, you may reduce the effectiveness of your press release.

5. Ticker Symbols. Never include ticker symbols of other companies without their express written permission.

6. Get Permission. Companies are very protective about their reputation. Be sure that you have written permission before including information or quotes from employees or affiliates of other companies or organizations. Any dispute resolution will favor the other company, meaning that your press release may get pulled.

7. About your company. Your press release should end with a short paragraph (company boilerplate) that describes your company, products, service and a short company history.

Press release part 1

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Related: Can a press release really be more powerful than ppc and various advertising agencies time tested tricks and gimmicks? Certainly with email marketing running rampant and increasing costs of search engine optimization, a press release directing potential customers to your dedicated servers can bring witness to hundreds if not thousands of new customers.