My dear readers, this following information will assist you when writing corporate press release.
This chapter is about plot and text of press release.
1. Press release is not an AD. Editor will never put you release which contain ad at newspaper. Press release is just an informational point.
2. Your headline must be strong and should reflect an essence of following event, Ideally Under 80 Characters.
( “X” company advises biggest “Y” holding about foreign investments.)
3. Tell only the facts. Avoid fluff, embellishments and exaggerations. If your story sounds too good to be true, you are probably hurting your own credibility.
4. Your news have to be actual and timely, but not about “last week”.
5. Use only short sentences and words. Rather than writing “entered into a partnership” use “partnered” instead. Remember that editor doesn’t want to spend his time reading mountains of releases.
6. The main thing about content is in five questions.
WHO, WHAT, WHERE, WHEN, WHY.
Nothing else.
7. News must be newsworthy, interesting and useful as information. Not everything what happen in your company is a news.
8. Include a short corporate backgrounder, about the company or the person who is newsworthy before you list the contact person’s name and phone number.
Related: One of the excellent tools you can use in your online marketing is the use of press releases. It can go miles beyond a new web design and faster web hosting in reaching an untapped market. The pay per click campaigns often work, but at a high expense, and cheaper than the cost of two domain names, press releases can reach thousands of potential visitors for virtually free.
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