• show interest

Show this person that you are genuinely interested in this conversation or simply communication. Ask questions – smile.

• jokes

Makes jokes and try to turn everything into a joke, even the way you feel awkward with each other.

• plan

Make a plan and if you see that conversation doesn’t go – use some standard prepared questions.

• listen

Always listen and try not to interrupt.

• no frowns

Do not frown!

• If we don’t succeed we run the risk of failure
  - Dan Quayle

And don’t you think, dear, that is goes without saying? There is no use to tell everybody the evident.

• That’s the fastest time ever run – but not as fast as the world record
  - David Coleman

Ouch! Too awful to believe it was said by a smart person.

• If you’re killed, you’ve lost a very important part of your life
  - Brooke Shields

Yeah, Brooke, and not life at all!!!

This day, 26^th of November was born
(1731) William Cowper England, preromantic poet (His Task)

Well, first of all, to organize good and effective press conference you should write a press release about upcoming event (read my previous post “How to write press release”. You have to be sure that subject of press conference is newsworthy and interesting for mass media representatives. Otherwise nobody will come to listen to you.

What is scenario? It includes determination of time-limits and agenda.
During conference you should strictly control participants speech and follow your agenda. After registration all journalists which came to your event, the subject of conference might be announced and all participants are introduced to audience.

First part is introduction. Let your official representative talk about your company, it’s achievements and problems (if any) in this business sector.

Second part is crucial and much tell about subject of conference. In your scenario all speeches of each speakers must be written and followed.

Make a list of questions which journalists most probably will ask. You have to be ready to answer all of of them in a full and competent.  

After general questions, be ready to give an interview to one of TV channel sor newspapers.

Check and control all articles which will be published after your press conference to estimate efficiency of conference you held. 

Good luck to you and be professional!

1864 Elinor Glyn British novelist
1903 Nathanael West American novelist
1915 Arthur Miller playwright

How to write an article about any subject? There are few definite rules on writing articles of any desirable topic. There are few definite rules of writing articles. You have to know them before start writing to make this process easier and faster.

For example, if you have received a task from your boss to write an article but you feel you are absolutely non-competent within given subject – then see my tips and be positive) .
This might help you to achieve professionally looking result.

1. Go to Internet and collect as more essential information related your topic as you can.
2. Compose some kind of skeleton for article which is consist of following points:
   • Introduction (general description of current situation in sphere)
   • Events and facts (put here some facts and digits) 
   • Problem, or short story of this problem’s solving 
   • Potential or visible consequences
   • Add some authority’s opinions concerning his own vision
   • Write a short summary
3. Spread your founded information logically between mentioned above and add some literal and descriptive framework by beautiful, enhancive words.
4. Check all once again. Your article is ready.

It will take 40-50 minutes, not more. (Such a smart girl I am)) Actually I am using this template all the time and getting money for my work.

The most important you have to be able to do – is to search correct information in Internet.

If it helps – let me know in comments!

1. NEVER WRITE A PRESS RELEASE IN ALL UPPER CASE LETTERS. It is an ugly manner.

2. Word processor. Write your press release on a word processor instead of composing online. Writing online will not achieve best results. Take time to do it right. Write, print, proof read.

3. More than one paragraph. It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item.

4. Summary paragraph. Some distribution points only receive your headline, summary and a link to your press release. If you fail to include a summary paragraph, you may reduce the effectiveness of your press release.

5. Ticker Symbols. Never include ticker symbols of other companies without their express written permission.

6. Get Permission. Companies are very protective about their reputation. Be sure that you have written permission before including information or quotes from employees or affiliates of other companies or organizations. Any dispute resolution will favor the other company, meaning that your press release may get pulled.

7. About your company. Your press release should end with a short paragraph (company boilerplate) that describes your company, products, service and a short company history.

Press release part 1

1. Press release is not an AD. Editor will never put you release which contain ad at newspaper. Press release is just an informational point.

2. Your headline must be strong and should reflect an essence of following event, Ideally Under 80 Characters.
( “X” company advises biggest “Y” holding about foreign investments.)

3. Tell only the facts. Avoid fluff, embellishments and exaggerations. If your story sounds too good to be true, you are probably hurting your own credibility.

4. Your news have to be actual and timely, but not about “last week”.

5. Use only short sentences and words. Rather than writing “entered into a partnership” use “partnered” instead. Remember that editor doesn’t want to spend his time reading mountains of releases.

6. The main thing about content is in five questions.
WHO, WHAT, WHERE, WHEN, WHY.
Nothing else.

7. News must be newsworthy, interesting and useful as information. Not everything what happen in your company is a news.

8. Include a short corporate backgrounder, about the company or the person who is newsworthy before you list the contact person’s name and phone number.

Press release part 2