Today I would like to touch upon a very acute theme – persuasion. Persuasion is about letting people to WANT to do what YOU want them to do. Sounds awful, yeah? But it’s true. The entire world lives like this since we face the results of persuasion every day: advertisement, fashion magazines, books … Pay your attention to the fact that successful people are not those who are talented and clever, but those who are great persuaders.
Hello my dear readers, I am back.
Today, 14th November in history occured the following birthdates:
Recently I wrote a letter with a proposition to sponsors about their financial support for some sport organizations. After they send my letter by direct mail, the beck calls were received with the first day!
What did I write?
Just remember that your letter will be read my human and not by computer, so the result more depends on used words then on subject of message. Sponsors get a numerous letters every day.
Why do they have to help you not another organization?
First of all make your text structured. It’s much easier for sponsor to agree or disagree with each definite point of letter.
Describe all advantaged of sponsorship – for example tell to sponsor why it is attractive to support your event or whatever.
E.g.
Finishing your letter, do not forget to mention that the main reason to give money – is his (sponsor’s) kind heart and open soul, it is very important to make him thing in this way.
It works. I’ve checked.
The main rule is – talk briefly in essence. If you need your offer to be accepted by someone – find a best approach to him, according his values and desires.
For examples you are writing request to your boss about vacation.
Why do you need this vacation? Of course, you need a rest, you’ve tired of bloody hard work and which is more important you want to relax with girl/boy friend laying under Caribbean sun…sounds tempting, isn’t it?
But not for your boss, unfortunately. If you’ll explain him all mentioned above you’ll probably receive a refusal. Boss doesn’t care what you need, he care about money and efficient work.
Much better is to ground your appeal with something which is important to him. Just have a look how one manager found a words to get paid vacation, he said to chief:
“Mr.Jones, how do think, could zombie be an effective manager? Could zombie earn a money for the company?”
– “No”, responded Mr.Jones…
“Then let me return to a viable mode and give me a two-week vacation. I’ve finished all my current affairs and transferred clients to my colleague for 2 weeks. I will be in touch all the day and night and after vacations will start to work with double diligence. I will be able to double my sales only after the rest, Mr. Jones”.
How do you think, what will be a result of this conversation? 
So my dear, I hope this will help many of you )
To be able to convince somebody by your letter, it might be wrote and read easily.
Use short sentences. Leave empty space between them. Like this.
I often see a very dramatic mistake in my colleague’s letter.
They merge all the text in one paragraph trying to build complicated sentences to make em seem smarter.
Ha ha. Emotions convince. Not Logic.
Nobody will read what seems to provide a head ache at least)
Besides, as it proven, active verbs used in a written way, work and affect like a real boss.
“Do you like our product? Get up and call 555-555-55 right now!”
The thing is, until you say to you potential customer what he should do – he wouldn’t! It is really proved by lot of ad which didn’t contain this addition and that ones which contained! (as a comparison).
One more advice to you letter. USE references!
References from satisfied clients are the most powerful tool of your letter or web site or whatever.
If you don’t have real references – write it by yourself on behalf of friends of acquaintances. Yes, it’s a little trick, but it works and brings the money. As soon as you’ll get references from real clients – you are free to put it with your letter of offer everywhere you wish!
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