A business card is one of the main points of any successful business. Frankly speaking, according to its super small size and comparatively cheap price (unless you don’t feel like making gold variants, lol) it is perhaps the most powerful part of your company.

Today I would like to touch upon a very acute theme – persuasion. Persuasion is about letting people to WANT to do what YOU want them to do. Sounds awful, yeah? But it’s true. The entire world lives like this since we face the results of persuasion every day: advertisement, fashion magazines, books … Pay [...]

Hello my dear readers, I am back.Today, 14th November in history occured the following birthdates:

1948 Prince Charles Britain, Prince of Wales

1779 Adam Gottlob Oehlenschlager Denmark, poet (National Poet 1849)

1904 Marya Mannes writer (The Reporter)
1908 Harrison E Salisbury journalist/writer (50th Anniv of Soviet Union)

Recently I wrote a letter with a proposition to sponsors about [...]

The main rule is – talk briefly in essence. If you need your offer to be accepted by someone – find a best approach  to him, according his values and desires.For examples you are writing request to your boss about vacation. Why do you need this vacation? Of course, you need a rest, you’ve tired [...]

To be able to convince somebody by your letter, it might be wrote and read easily.
Use short sentences. Leave empty space between them. Like this.
I often see a very dramatic mistake in my colleague’s letter. They merge all the text in one paragraph trying to build complicated sentences to make em seem smarter. [...]